About SANSAN Startup EXPO
Japan’s largest startup-focused exhibition where corporate decision-makers come to discover and adopt new solutions.
Who exhibits & who attends
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Exhibitors: Startups across manufacturing, AI/IoT, smart city, environment, biotech/healthcare, new business development, plus startup support firms and municipalities/universities.
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Visitors: Large-enterprise managers and executives, VC/CVC/angel investors, and ecosystem players seeking implementations and partnerships.
Scale & traction (latest published actuals)
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11,268 visitors (May 2025) and 403 exhibitors (May 2025).
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~3,000 large enterprises (1,000+ employees) represented; 60.3% of attendees are in managerial roles; 51.4% are involved in purchasing/decision-making.
Why it’s different
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Lower cost of entry: booths advertised “from ¥300,000+10%VAT” vs. ¥1,000,000+10%VAT typical at general expos.
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Lead automation via Eight: digital business-card exchange lets you download lead data instantly.
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Easy booth setup: submit logo/company info online; simplified on-site prep.
Major Japanese Enterprises Vistors
Yamaha Motor Co., Ltd.
Panasonic Corporation
Dai Nippon Printing Co., Ltd. (DNP)
Sumitomo Chemical Co., Ltd.
PERSOL CAREER CO., LTD.
Mitsui & Co., Ltd.
ITOCHU Corporation
NHK Spring Co., Ltd.
Lion Corporation
Asahi Group Japan, Ltd.
Orient Corporation
AGC Inc.
Shiseido Company, Limited
Japan Airlines Co., Ltd. (JAL)
JTB Corp.
NTT DATA Corporation
Konica Minolta, Inc.
LY Corporation (LINE Yahoo Corporation)
Taisei Corporation
Nissan Motor Co., Ltd.
MISUMI Group Inc.
NIPPON EXPRESS Holdings, Inc.
ORIX Corporation
Toyota Boshoku Corporation
Mitsubishi Electric Corporation
Fujitsu Limited
Takeda Pharmaceutical Company Limited
Tohoku Electric Power Co., Inc.
Kyocera Corporation
CyberAgent, Inc.
Sompo Japan Insurance Inc.
Asahi Kasei Corporation
TOTO Ltd.
Mitsubishi UFJ Trust and Banking Corporation
ENEOS Holdings, Inc.
Kyushu Electric Power Co., Inc.
Olympus Corporation
NEC Corporation (Nippon Electric Company)
NTT Communications Corporation
Mitsubishi Heavy Industries, Ltd.
NGK Spark Plug Co., Ltd. (now Niterra Co., Ltd.)
JTB Corp.
Mitsubishi Chemical Corporation
Oki Electric Industry Co., Ltd. (OKI)
Astellas Pharma Inc.
Toyota Motor Corporation
AEON MALL Co., Ltd.
Rakuten Group, Inc.
IBM Japan, Ltd.
Ricoh Company, Ltd.
JGC Global Corporation
FUJIFILM Holdings Corporation
KDDI Corporation
Nippon Yusen Kabushiki Kaisha (NYK Line)
Nidec Corporation
Toyoda Gosei Co., Ltd.
TOPPAN Inc.
Mizuho Securities Co., Ltd.
Meiji Co., Ltd.
transcosmos inc.
Mynavi Corporation
Isuzu Motors Limited
Hitachi, Ltd.
Sharp Corporation
MUFG Bank, Ltd. (The Bank of Mitsubishi UFJ, Ltd.)
Sony Corporation (Sony Group Corporation)
Idemitsu Kosan Co., Ltd.
Recruit Co., Ltd.
Seven-Eleven Japan Co., Ltd.
Sekisui Chemical Co., Ltd.
TOPPAN Inc.
Obayashi Corporation
More
Accelerate Your Business Growth in Japan with Creww Asia Pavilion
Exhibit at Japan's Premier Startup Stage
Showcase your innovations to thousands of Japanese corporates, investors, and media at the country's largest startup expo. Position your brand at the heart of Asia's second-largest economy.
Direct Access to Japnese B2B Partners
Get strategically matched with Japanese corporations actively seeking cross-border innovation. Our tailored pre-matching service creates your prioritized target list and arranges introductions before you even arrive.
Large Enterprises' Reverse Pitching
we will host a Reverse Pitching Session featuring 5–7 leading Japanese large enterprises.
These corporates will directly present their business challenges, strategic priorities, and collaboration needs to global startups.
Exclusive Benefits for Creww ASIA PAVILION Participants
🏙️ Japan Enterprise Connections
Connect with Japan's mid-sized and large enterprises ready for PoCs and partnerships
📣 PORT Media Spotlight
Featured coverage on Creww's influential startup media platform
🎯 Pre-Event Strategic Matching
Customized prospect list and introduction scheduling with language support
🔁 Comprehensive Post-Event Support
Structured follow-up, warm re-introductions, and deal-closing assistance
Who should join?
This opportunity is ideal for startups or SMEs that:
Offer B2B solutions in tech, SaaS, AI, healthcare, sustainability, or digital services
Are ready to pitch, exhibit, and connect with Japanese corporates, VCs, and public sectors
Are seeking corporate partnerships, PoCs, or strategic investment in Japan
Are based in Asia and looking for a gateway to Japan
Have a scalable business model and a clear interest in expanding into the Japanese market
Seeks to explore Japan’s market and gauge demand via the expo
Testimonial
“Surprisingly, three Japanese investment firms expressed their intention to invest during the event."
"We were able to gain valuable insights and opportunities for business expansion together with Japanese companies."
“A Japanese trading company is currently reviewing a potential investment, and through this event, we secured additional opportunities for further investment.”
“Many attendees are actively gathering information, making them more receptive and open to conversations."
"Startups can exhibit at a low cost, and visitors come regardless of the company's history or size."
"The quality of participants is high, and we were able to acquire leads that are highly likely to result in concrete business negotiations."
Who can apply?
We’re inviting 20 high-potential startups from Asia to join the Creww Asia Pavilion at Startup JAPAN EXPO 2025.
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Eligible Countries:
Startups or SMEs from Taiwan, Thailand, Vietnam, Indonesia, Malaysia, Brunei, and other Asian regions.
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Product & Service
Participation in this program is contingent upon having a demonstrable product or service.
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First-Come, First-Served
Limited to 20 startups only. Secure your spot now and connect with Japan’s leading corporates and investors.
Participation Fee
Only pay the discounted booth fee and unlock immeasurable value!
Starter Booth Package
300,000JPY=$1,899
(+10% VAT)
Booth Exhibition
+
Extra Benefits(Free)
Partnership Matching
Investors Meeting
PORT Media Spolight
Pre/Post Event Support
Japan Enterprise Connection
More
Booth Information
Creww Asia Pavilion provides Starter Plan Booth as below.
[Starter Booth Package Inclusions (for 1 unit, tentative)]
Wall panels: Included (fabric)
Company name panel: Included•Business meeting set (1 round table, 3 round stools)
Spotlights: 2
Power outlet (2 sockets): 1
Electrical capacity: 500W
Language Support (English<->Japanese)
Program Schedule
It is still tentative schedule and it might be subject to slight change
April 15
[Event Day]
7:30 AM - 9:00 AM
Booth Setup
@Creww Asia Pavilion
9:00 AM - 4:00 PM
Exhibition Time
@Creww Asia Pavilion
1:00 PM - 3:00 PM
Creww Asia Pitching Day
@Pitching Area 1
5:00 PM - 7:00 PM
Creww Asia x Japan Exclusive Networking
@MyDome Osaka 3F
April 16
[Event Day]
7:30 AM - 9:00 AM
Booth Setup
@Creww Asia Pavilion
9:00 AM - 4:00 PM
Exhibition Time
@Creww Asia Pavilion
1:00 PM - 4:00 PM
Investor Meeting
@Seminar Room
April 17
[Enterprise Pitch]
12:00 PM - 1:00 PM
Lunch Time
@Umeda Bldg
1:00 PM - 5:00 PM
Japanese corporate visit program or Osaka Startup Ecosystem vist
@Umeda Bldg
How to Apply
Go to Register page and complete the form.
Review the billing details in the email we sent you.
Complete your payment and follow
the next-step instructions provided afterward.